GreenLight Mobility picks Riverton couple for Salt Lake Valley franchise

GreenLight Mobility said it will open its 10th U.S. location in the Salt Lake Valley, with Riverton residents Dustin and Tida McLeod buying the franchise. The move expands a home-modification business aimed at seniors and people with mobility challenges as demand for aging-in-place services grows.

Why it matters: - GreenLight Mobility is expanding into Utah with a franchise model built around home safety and accessibility. - The Salt Lake Valley location adds another market for services that help seniors age in place and people with limited mobility stay independent. - The new territory also reflects continued demand for aging-in-place solutions as the U.S. population gets older.

What happened: - GreenLight Mobility said it will open its 10th location nationwide in the Salt Lake Valley. - Riverton, Utah, residents Dustin and Tida McLeod bought the franchise. - Dustin McLeod brings finance experience focused on process improvement and workflow efficiency. - Tida McLeod brings a customer service background centered on helping people address their needs. - The Salt Lake Valley franchise will serve Salt Lake City and eastern Valley communities including Alpine, American Fork, Cottonwood Heights, Draper, Eagle Mountain, Highland, Holladay, Lehi, Midvale, Midway, Millcreek, Park City/Kamas, Pleasant Grove, Riverton, Taylorsville and West Jordan.

The details: - GreenLight Mobility is a home-modification franchise focused on healthcare, aging in place and mobility solutions. - The model blends clinical insight with home-modification expertise. - Assessments are performed by or under the direction of a licensed healthcare professional such as a certified occupational therapy assistant or physical therapist. - GreenLight Mobility says the franchise does not use a salesperson for assessments. - The business offers stairlifts, ramps, grab bars, bathroom modifications and equipment rentals. - Franchisees receive existing relationships with mobility-solution suppliers, along with negotiated pricing and manufacturer support. - GreenLight Mobility offers 10-day onboarding plus field and vendor training. - No prior medical or construction experience is required. - The franchise uses a 1,000-square-foot warehouse model designed to keep overhead low while supporting local inventory and faster installs. - GreenLight Mobility was founded by Gregg and Karen Frank, a licensed occupational therapist and a physical therapist. - Since 2007, the company says it has helped more than 10,000 families remain in their homes despite mobility limitations. - GreenLight Mobility is headquartered in Randolph, New Jersey. - The company also says its franchise system has helped more than 200 families.

Between the lines: - The McLeods said they spent more than six months evaluating franchise options before choosing GreenLight Mobility. - Dustin McLeod said the opportunity stood out because the work felt meaningful and offered practical solutions for safe living at home. - Tida McLeod said the couple wanted a service that assesses needs and recommends appropriate solutions, rather than a more generic business opportunity. - The franchise pitch is aimed at people with professional service backgrounds, not just construction or medical experience. - Oakscale Franchise Partners, which oversees sales for GreenLight Mobility, is positioning the brand as both mission-driven and operationally turnkey. - Oakscale said the model appeals to caring professionals and supports franchisees with technology, training and marketing. - GreenLight also framed the opportunity around a growing age-in-place market projected by Fortune Business Insights to rise from $107 billion in 2025 to $176 billion in 2032. - The U.S. Census Bureau projects that one in five Americans will be 65 or older in 2030.

What's next: - GreenLight Mobility Salt Lake Valley is set to begin serving customers across the region. - The McLeods said they want to grow alongside the franchise system and help expand the business. - People interested in contacting the new franchise owners can email TMcLeod@GreenLightMobility.com or DMcLeod@GreenLightMobility.com. - People seeking franchise information can email Oakscale Franchise Partners. - GreenLight Mobility directs readers to its social media channels, Instagram, Facebook and YouTube.